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Funeral Home Marketing Ideas


Memorial Service Programs

A lot of planning goes into making the final arrangements when someone passes away. Creating a memorable gathering which allows friends and family to pay their respects and say their goodbyes is an important task. Things will flow more smoothly when an order of service funeral booklet is given to all in attendance.

The booklet is a printed handout that should be presented to each guest attending the memorial event. This item provides a detailed listing of tributes that are planned and who is scheduled to speak. To put this piece together, one must start by making a few decisions and choices.

The first decision is generally which, if any, photograph of the deceased is to be placed upon the cover. The photo should be a recent likeness that is both flattering and shows personality. The use of black and white is fine though color gives the program a brighter, more uplifting feel which many mourners find more comforting.

Decisions such as who will be officiating and what musical selections or verbal readings are to be included in the proceedings are key. It will also be necessary to determine who will deliver each oral piece or perform each song. Once all of this has been settled on, the next step is determining at what point they will be used.

A popular item often included in these programs is the honoree's obituary. Even though people are free to read this tribute in the local papers, it is a special touch to provide each guest with their own keepsake copy. A lot of people collect the printouts as keepsake tokens and the addition of the final tribute is extra thoughtful.

There is quite a bit that goes into creating an order of service funeral program for one who has passed away. It pays tribute to one who will be missed and provides a special keepsake for the bereaved. This is a great way to let all guests know what to expect at the memorial event.


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